Is 710 the New 420?

As the legal Cannabis market continues to grow, and the stigma behind it fades away, Cannabis Holidays are becoming more mainstream. By now, most of us know all about 4/20 and how important that day is to people who use and support this amazing plant. Another Holiday in the world of Cannabis is quickly gaining popularity, and it’s called 7/10. Let’s explore what it is, where it started, and how you can celebrate with the rest of your community.

Similar to 4/20 on April 20th, 7/10 is celebrated on July 10th. While 4/20 is a celebration of all things green, 7/10 is a day that is focused solely on ‘oil’ products. In this context, oil means any cannabis concentrate products, such as wax, hash oil, shatter, and more. Take 7/10, turn it on its head, and it spells ‘oil’. If that is not some cannabis-inspired ingenuity, we don’t know what is. More than ten years since this holiday was first celebrated, the origins of this day are up for debate. Some say the term appeared on the website Urban Dictionary in 2010, while others credit the idea to a rapper named TaskRok of Highly Educated. It was in July 2013 when LA Weekly published the article, ‘Marijuana: 710 is the New 420’, which marked the mainstream acceptance of this new Holiday.

For all of the current ‘oil’ users out there, it is part of the tradition to partake at 7:10 AM, and/or 7:10 PM. If you have yet to learn how to ‘dab’, this is the perfect occasion to experience what it’s all about. For beginners, there are many methods of consumption that are easy to use. If you are intimidated by the traditional rig and torch set up, we have some great options for you in store from our friends at Kaleidoscope. The Terp Pen by Boundless Technologies, and the SeaHorse Pro by Lookah are two budget-friendly electronic devices that make consuming oil easy.Whether you are an oil user or not, we can all come together and celebrate our love for Cannabis with a second Holiday in the year. It is truly incredible to see the wide variety of high quality concentrates on the market here in Missouri. Stop by The Farmer’s Wife before 7/10 to see our huge selection of dabs, and take our receipt to the Kaleidoscope Smoke Shop for 10% off your purchase. We hope you have a great 7/10!

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